How to Create a Website

Domain Name Registration

Your domain plays a very important role in SEO. SEO is Search Engine Optimization. When registering a domain, there are few stuff you have to consider.

• The shorter the domain, the better.
• Your domain must contain your main keyword(s).
• I highly recommend a .com or a .net because of SEO.
• Make the domain easy to remember.

A domain like howtomakemoneyonline.com is way too long, even though it is right to the point, onlinemoney.com is a much better domain, or .net if the .com isn’t available.

If you are going to make a site and you want to rank your domain for certain countries, like if you are going to make a site specifically for UK, then you would consider getting a UK domain extension (.co.uk) , and if you are Indian and will be writing in Indian language, then an Indian domain extension (.in) would work the best. This means if your domain extension is .co.uk, then you would be targeting Google.co.uk , since you want people from UK to come to you, and you would rank for Google.co.uk.
If your site is going for worldwide, then .com or .net is the best. But of course if you cannot afford $9-$10 then you would either have to wait for a $1 .com coupon from Godaddy, or you would have to buy a .info (which is from $0.9-$2.5, depending on the registrars). If you have $0, I would recommend you to go with http://Blogger.com since it’s owned by Google.com, and is extremely easy to setup, and Google will help it rank (but not alone of course).

Here is a list of the top domain registrars.

• http://NameCheap.com
• http://Godaddy.com
• http://1and1.com
• http://Name.com
• http://Register.com

The prices are different for different domain extensions.

Choosing the Best Web Hosting Company for your Website

Web hosting is simply where you host your website, in better words, where you keep the site’s files. This is needed for a site.
Don’t get frightened because I said files, you don’t have to have any skills to make a site, you don’t have to know how to code or design. 99% of the hosts have Fantastico, it is a tool which is you will get when you buy a host. Fantastico makes life simpler, There are many programs which you can install with 1 click using Fantastico, you will just have to enter the basic details (site title, description, email, username, password etc).
Well I recommend you to install WordPress (under “Blogs” in Fantastico). WordPress has extremely good plugins, and they are very easy to install, and surely will help in SEO and other stuff (depending on what plugins you use).
And another reason to use WordPress is because WordPress has lots and lots of themes, any kind of theme you can think of, even company themes.

Here is a list of Paid Web Hosts:

• http://Hostgator.com
• http://Fatcow.com
• http://BlueHost.com
• http://JustHost.com
• http://HostMonster.com
• http://WebHostingPad.com

List of Free Web Hosts (I recommend paid)

• http://hosting.eu.pn
• http://biz.ht
• http://100webspace.com
• http://byethost.com
• http://biz.nf
• http://freehostia.com
• http://awardspace.com

I haven’t used any of the free hosts above, so if something happens to your site, it is your own responsibility.

I am not sure if free hosts have fantastico, but if they don’t, it’s very easy to install wordpress.

WordPress as CMS for your Website

I have already mentioned the basics about WordPress, now once you have installed it etc, here are good plugins to use.

• Google Analyticor
• Redirection
• Google XML Sitemaps
• All in one SEO
• Sexy Bookmarks
• Tweet This
• Top Commentators Widget
• Contact Form7
• Akismet
• SEO Friendly Images
• WP Super Cache
• WP Auto Tagger
• Broken Link Checker Pro
• WP-DB Manager
• Permalink Redirect
• Related Posts

Now it comes to the themes part, choosing your theme for WordPress.

Here are a list of sites that have Free Premium themes(not all of them though) and free themes.

• http://wordpress.org/extend/themes
• http://freewordpressthemes.com
• http://wptemplates.org
• http://freewpthemes.net
• http://wpskins.org
• http://wpcorner.com
• http://skinpress.com

Some themes don’t allow you to add a logo, you can just enter the site title and it will be shown as text, but some themes require you to add a logo, but no worries, there are plenty of free tools to make logos (online tools), and you can make your own if you are good at photoshop, or if you can afford, then just hire a designer from BHW, and again, there are plenty of good designers here.

Make your Site Content Good and Unique

When it comes to content, there is a very popular quote, “Content is King”.
Google, and any other search engine site LOVES unique content, by unique I am saying that it cannot be found anywhere else, you can write unique content, if you can’t, then you can use a content spinner (there are many free ones, but you will have to do small changes to it since none are perfect).

It is extremely easy to add articles on your WordPress blog, I am sure you already know by now.
You may ask, how many words per article does Google love the most, people say different stuff, but I prefer 300-500 word articles.
If you can afford to hire an article writer, then sure go ahead, an article writer charges about 1 cent per word, and there are plenty of good writers here on BHW, go to the Buy/Sell Service section and you should find plenty.
But if you cannot afford, and you are not good at all in writing articles, then you can use non-unique content, just copying from another site related to your niche, and then pasting it on your site.
There is a plugin for WordPress called wp-o-matic , it’s really simple to use, it will take content from the sites you want, but sometimes you will have small issues, so you may need to add the article(s) yourself.

Search Engine Optimization (SEO) for Website

Every search engine loves certain backlinks, Google will love backlink type A more than backlink type B, but Yahoo will love Backlink type B more than backlink type A, but all search engines have something in common, they all like backlinks, but just some are more powerful than others. So any backlink you can get is worth it.
There are many tools that can get you backlinks, and they do save time.
Before building any backlinks, you need to know your keyword, which will be your anchor text. The keyword must be located in the title/domain.

Anchor text is basically text/keyword that is clickable, like example when you go to Google.com , on the top you will see “Images” “News” etc, those are anchor texts, clickable words/text, which will direct you to another page.
Here are ways to get backlinks.

Blog Commenting – Blog Commenting on High Page Rank (PR) blogs are very powerful, I used to do them a lot before and the results were impressing. You can find high pr blogs easily, just google “how to find highpr blogs” and there are tons of ways, you can also hire someone to use scrapebox for you to find high pr blogs.
There are also high pr blog posts, meaning the post itself has a high pr, that is more powerful, but you might notice there are many spammy comments, but still it will take you few seconds to get a backlink.

There is a tool called “Scrapebox” that scrapes blog posts, on any niche (you decide the keywords etc) and it will scrape it for you, and you fill in the details (ie anchor text, url etc) and it will comment on all of them, but watch out about akismet, but I prefer manual blog commenting.

Forum Profiles – Well you know what’s a forum I suppose? You are on a forum right now. Simply find many high PR forums, register on them, and in your signature just enter your anchor text. Most of the times or forums it is this format (without space between U and R at the start)

Code:

[U RL=http://mysite.com]Keyword[/Url]

There is a tool called XRumer, it is an extremely powerful tool, but if your site is new, you should not use it, it creates thousands and thousands of forum profiles and puts your anchor in signature, but it is expensive.

Link Exchange – This works best if your site has a page rank, then you just request link exchange on DP or WF with the same niche, and most likely with the same PR. He will put your anchor text on his/her site, and you put his/her at your site.

Web Directories – There are tens of thousands of web-directories for you to submit your website to, and they will approve it. They also have featured listing but don’t mind that, just go for the free listing which 99% of the directories offer, these aren’t as strong as high PR backlinks, but they are still worth it, as I said, every backlink is worth it.

Press Release – This is usually done when a new site is launched, or you are launching something on your site, or there is an event etc, then you simply write a press release (google “how to write a press release”) , and then you will submit it to many press release sites, it will take few days to approve your press release.

Buying Links – You can pay other website owners to put your anchor on their site, the prices vary depending on the page rank of their site, and of course target websites on the same niche as you.

Guest Blogging – This one is one of my favorite. It is simply offering other blog owners as the same niche of your site, offering them a free article with 2-3 anchor texts in your article, this is indeed really worth it.

Buying Blog Posts – You can also buy blog posts, sometimes they will write an article for you and publish it on their blog, and sometimes you will have to write an article and they will publish it on their site, and again, prices vary on the page rank of the site.

Article Directories – Writing unique articles yourself or hiring an article writer, and then submitting it to high PR article directories, it will take few days to approve.

Yahoo Answers – You can also hire people for this as well, but a bit hard to find. Answers.Yahoo.com , register an account and go to the category on your niche, and answer people’s questions, but first 25 answers, don’t put anything in the “source” box, and then afterwards, for most of the answers put your website link in the “source” box, but make sure your answer actually answers the person’s question, it might get chosen as best answer, and Yahoo Answers ranks well for questions, and your answer will be shown first if it was chosen as Best Answer by the questioner.

Social Media – Social Media like Twitter, Facebook, Digg, etc, submit your websites there. There are many social media sites like digg, and you will have to create an account on all of them, and then submit your website.

Web 2.0 Profiles – Creating profiles on Web 2.0 sites is very powerful indeed, like Squidoo and then writing an article and linking back to your site, and also Blogger (Free blog, yes!) and writing an article linking back to your site, and video sites like Youtube, Metacafe etc.

Monetizing your Website or Blog

Monetizing your website so you can make money. Here are few ways you can make money from your website.

Google Adsense – Google Adsense , to register an account your site must be at least 6 months old, they will give you a code and you will put it on your site, and a banner will show up, or text link (you decide), and then if a visitor goes to your site and clicks on it, you will get money, how much, it depends on the niche and keywords.
There are other networks like Google Adsense, but Google Adsense is the best.

Content Lockers – In order for a person to access a page on your website (this works only if the page has something useful for the visitor), you simply put a content locker , and the person will have to do a survey in order to access the page. There are sites that offer that, you can google “CPA Sites” and you will get a list.

Selling Banner Space – If your site gets lots of visitors, you can sell banner space on your website.

Selling Text Links – Selling text links on your Page Rank blog (works best if your blog has a page rank! Else you don’t have to do this). The price you will offer for links on your site depends on the page rank your website is.

Affiliate Marketing – Clickbank is a website where you can find many stuff to sell, and you will get a percentage for each sale. Usually each affiliate offer you will get banners to advertise it with, with different sizes so you can put it on your site.

Donations – This barely works now, it will only work if your site really really had useful information so the person will donate to your paypal.

Best Tools for Backlinking

• Xrumer – Tool for creating forum profiles
• Scrapebox – Tool for blog commenting and pinging
• SeNuke – Multiple uses, Web 2.0 profiles, article directory submitter, etc

Other tools for Backlinking:

• Market Samurai
• Sick Submitter
• Rss Submitter
• SEO Pressor
• Tweet Attacks
• AMR
• Magic Submitter

Tracking your Website`s Traffic

Google.com/analytics is the best tool which is free to track how many visitors your site gets, from where, and from which keyword from search engines, it is the best, and most website owners use it. There is a plugin called “Google Analyticor” for WordPress which will allow you to put the Google Analytics code very easily, I really do recommend it (I already listed it in the plugin list above).

Free Ebook: Learning SEO from the Experts

Taking Advantage of Search Engine Optimization for Your Business

Search engines have become a core resource for individuals looking for a business, product, or service. This transition to online search has, over the years, reduced the need for traditional search methods, such as yellow pages and newspapers.

And since the consumer searching landscape has changed, the way your business gets found must change.

Whether you’ve already invested in an SEO strategy or are just getting started, this guide will help you gain a stronger understanding of all aspects of the SEO process. The ideas, best practices, and examples all come from top SEO experts, such as:

• Rand Fishkin from SEOmoz
• Dharmesh Shah from HubSpot
• Rebecca Churt from HubSpot
• Stephanie Chang from Distilled
• Greg Shuey from SEO.com

Download the guide to the right to learn from the pros and start driving more traffic to your site.

Download Free Ebook: Learning SEO from the Experts

Source: HubSpot

Top 6 (SIX) Tools to Analyze your site like Google Does

Google is constantly tweaking their algorithm — just look at the history of Google’s 2011 algorithm updates chronicled on this very blog to get a little snapshot. In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. And while Google freely talks about their overarching goals with these updates being to weed out lower-quality websites that don’t satisfy searchers with quality content, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries.

That said, there are a number of tools out there — some free, some paid — that help you to look at your own site the way that Google sees it. These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important. In this post, we’ll walk through 6 such tools that all help you analyze your site like a marketer … and a Google bot!

1) Webmaster Tools

Perhaps the best way to understand the way Google sees your site is to ask Google. Google’s Webmaster Tools is novice-friendly with robust resources explaining the fundamentals of Google search. Plus, it’s free and works for mobile sites! For example, the Google Friendly Site is a great starting point for anyone needing a primer on how Google views pages. It succinctly explains a few of the basic parameters involved in Google’s search algorithms. Take a look:

With this tool, you’re able to see exactly which keywords Google is seeing when it crawls your website — the list you see above is just a snapshot. If you’re not seeing the keywords you anticipated, you know to start creating more quality content around the keywords you’re targeting. You can also see how many search queries and click-throughs each of the keywords is receiving. If you’re not seeing the rankings and CTR you were hoping for, this tool provides excellent tips to help you improve — just don’t expect them to reveal all their secrets.

Another great feature of Google Webmaster Tools is its breakdown of errors in its Diagnostics section. You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. Malware can get your site blocked, and crawl errors will stop search spiders in their tracks, literally making parts of your website invisible to the search engines. This easy to read list allows publishers to see which links are not working as they should, giving them the opportunity to address the problem. This site, for example, has only one web crawler error found by Google:

Furthermore, Google’s Fetch as Google tool, allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance. The information returned can help you modify the page in question for better optimization, and can even help you isolate problematic code when you believe your site’s been hacked.

2) Screaming Frog SEO Spider

The Screaming Frog SEO Spider is a search marketer’s best friend. Designed specifically for the SEO-minded, this program crawls the websites you specify examining the URLs for common SEO issues in an attempt to make site optimization easier. This program simplifies and expedites an otherwise time consuming process — especially for larger websites — which would otherwise take hours or days to manually evaluate.

The Java program is fairly intuitive with easy to navigate tabs. Additionally, you can export any or all of the data into Excel for further analysis. So say you’re using Optify, SEOmoz, or RavenSEO to monitor your links or rankings for specific keywords — you could simply create a .csv file from your spreadsheet, make a few adjustments for the proper formatting, and upload it to those tools. You’ve just taken a few minutes to compile massive amounts of data that may otherwise have taken hours, or even days!

In the screenshot above, for example, you can see a handful of images that are missing alt text, which means that these images aren’t going to be recognized by Google. That means they’re serving no purpose other than adding aesthetic quality to the page. Adding appropriate ALT tags to each image not only enables visitors to understand what an image is meant to display in the event of a loading issue, but Google can now “see” the image . You can also filter images to see large files (over 100KB) and those with alt tags over 100 characters, which are not recognized as easily by Google.

Screaming Frog can also easily analyze titles throughout your site. The screenshot above shows three headlines which are longer than the suggested length for SEO purposes. If a website is filled with lengthy titles, it is more likely to be ignored by Google and other search engines. This quick snapshot gives a publisher or SEO manager a quick reference as to where changes can easily be made to help optimize the page.

The Screaming Frog SEO Spider LITE version is available free, but with some limitations — you can only scan 500 URLs per website, and you don’t have full access to configuration options and source code features.

3) Check My Links Broken Link Checker

A link building campaign with a broken link is a huge bummer. Check My Links Broken Link Checker can help ensure the accuracy of links — whether external or internal — of a webpage, giving a publisher or editor the opportunity to make corrections before the page is live.

Think about a site like Wikipedia, for example — they must have tons of links! Actually, through a combination of internal and external links , a single Wikipedia post on Kiefer Sutherland has 599 links. Within moments, Check My Links scanned all of the links, finding just five that were broken.

The site highlights all the good links in green, and those which are broken in red, making it easy to spot the ones that don’t work or are no longer active. Check My Links also takes it one step further with a quick keystroke so you can see the broken URL, making it easier to recognize the error. Being able to see the erroneous URL makes it easier to replace it with an active link.

Check My Links Broken Link Checker is not only a great tool to ensure the accuracy of your page, but it’s also free, so even the most budget-conscious startups can take advantage of this tool.

4) SEOmoz PRO Tools

SEOmoz PRO Tools is designed for small and large businesses alike and can help publishers better understand their Google rankings. Be forewarned that it can take up to 7 days to get the full report, though, so this isn’t good for the SEO in a pinch.

With SEOmoz, you can see where each page ranks as well as see how Google crawls your site. The full web crawl report takes a look at a variety of components that are essential in Google search, including the URL, title, and meta descriptions. It also looks at a list of common SEO errors. The Excel report helps you quickly recognize where errors or missing elements are stumping Google.

The crawl diagnostics added to the dashboard help you to visualize exactly which errors are critical. It also tracks all changes that are made, helping you keep track of what needs to be done to help Google find your site. The critical areas can then be broken down into smaller, targeted areas. Each of these warnings can easily be fixed to help Google find the URLs.

Additionally, you’re able to link up to three competitors in order to see how they compare in their optimization efforts. The side by side comparison gives great insight into your strengths and weaknesses, as well as your competitors’. It’s like snagging a rival team’s playbook, giving you inside information on where opportunities lie!

SEOmoz PRO Tools offers a free 30-day trial, but subscription fees are $99 a month afterwards. SEOmoz also provides its subscribers with a vast array of resources including access to webinars, videos, and guides.

5) HubSpot’s Page Grader

A paid tool that comes with a HubSpot marketing software subscription, the Pages tool helps you, well, measure how effective the pages on your website are. The tool both evaluates the SEO performance of each page on your website, and provides actionable advice to improve underperforming pages. On this page, for example, we would know that our meta description needs to be fixed so the correct information is being pulled into the SERPs, but the rest of our meta data is a-okay.

Along with evaluating on-page optimization, the Pages tool tells helps you track inbound links and keywords — you can see not only what keywords each individual page is ranking for in Google, but also what other external or internal pages link to that page. This helps paint a more robust picture of how well your off-page SEO is faring, and how your link campaigns contribute to an individual page’s ranking in the SERPs.

The Pages tool even goes one step further, letting you drill down into each individual link on a page so you can learn which ones are helping your SEO and overall marketing strategy the most. For example, this tool not only gives you an overall link grade, but even tells you which links are sending traffic your way — because inbound links are important for both SEO and lead generation !

6) HubSpot’s Marketing Grader

If you’re wondering if your website and social media efforts are making the grade, HubSpot’s Marketing Grader is an excellent free tool. As its name implies, this tool gives your website and up to two of your competitors a grade based upon how Google views the site. It allows you to differentiate between B2B and B2C, and take a look at your social media activity, as well.  It’s a pretty cool tool that also offers tips on how to improve your score — and thus, your website and marketing.

In addition to looking at how you are using analytics to measure your marketing success , Marketing Grader gives you a grade based upon 2 key areas of the sales funnel:

The Top of the Funnel (TOFU): The top of the sales funnel examines the efforts made to bring visitors to the website. It looks at content creation, optimization, and promotion skills.

The Middle of the Funnel (MOFU): The middle of the sales funnel takes a look at how well your conversion tactics are working. It looks at landing pages, conversion forms, email marketing, and social media.

You can see here that these two competing websites are nearly identical, except in one very important aspect: One is failing to bring visitors to its site. Neither is overly adept at converting visitors, and both are doing a fair job at measuring their success (or lack thereof).

One of the best features of Grader is its top tips to help increase scores. It’s like getting a math tutor to help with your calculus homework. Not only does it provide you with easy (sometimes no-brainer) ways to increase traffic, but it also offers credible evidence as to why it’s important to do so.

With Google’s increasing focus on building keywords into robust, quality content, it’s important to understand where how your page content is performing. As you can see based on the results Marketing Grader returns, this website needs to ramp up its content to improve SEO. Likewise, it needs to be savvier when it comes to adding alt tags to images to help Google recognize what the image is about.

Another epic fail can be seen below, as this website doesn’t include unique page descriptions. Although Google doesn’t recognize page descriptions as part of its search algorithms, they are important in helping drive traffic. The content placed in the page descriptions is what Google uses to populate the brief summaries you see under URLs on SERPs. If you don’t provide page descriptions, it defaults to the first few sentences of the page content — which can be either good or bad depending on your page design. Google reads HTML code from the top down, so if you’re using a column-based layout, for instance, content appearing in a sidebar may come before the main content area, leaving you with a random list of words as your page description in the SERPs. Yikes.

Marketing Grader uses its own algorithm to rank sites, and this one only got 3 out of 10 — an indication that it needs to work much harder to get Google to recognize it, drive traffic, and ultimately increase conversions. Luckily, this tool not only identifies your site’s problems, but gives you tips on how to improve it. HubSpot’s Marketing Grader app is also free and ridiculously easy to use, whether you’re an SEO newbie or veteran.

While you’ll never get a look behind the Google curtain to learn everything they know (or don’t know) about your site, by leveraging SEO best practices and getting the most out of tools like those listed here, you can greatly increase the chances that your website will show up in response to the right search queries.
Source: HubSpot

Best SEO Internet Marketing Practices for 2013

Best SEO Internet Marketing practices for newbies:

The thing to remember is that SEO isn’t a magic bullet. It’s important, but no one knows the exact algorithms the SEs use, and each one is different so all you can do is optimize the best you can. There happens to be a few things that you should just always do whenever you make a new website. Don’t stress over every little thing, just make sure you are doing it, this should just become kind of automatic for you.

Make sure you fill in your meta tags with a good title, description, and the right keywords. I personally don’t think the keywords meta-tag is nearly as important as everyone else on here does, but it gives me a way to organize my keywords list for me to reference. When you start having many different websites, it’s good to include whatever notes to yourself you can. When you come back to work on an older site you might not remember eveything you were thinking before. The metatags help you remember your site info as much as it helps the SE figure it out. A good rule of thumb is that anything that won’t hurt you for SEO and might help, you should use and use correctly. Definately use the title meta-tag, try to include keywords in the title. Definately use the description meta-tag, google will normally use this for the summary it displays in the listing. It isn’t used for indexing so write it for humans, this is what gets people to click on your link when they see it in the SERP. Don’t use the same metatags for every page on your site. Take the time to make them be specific to each page.

Create good content. Make sure you have some decent content. Content is what the internet was invented for. If you have unique and quality content, then all the seo and backlinking you’re doing is just to get the ball rolling. Give them what they want, show them where it is, and they’ll start coming. If it’s good enough then it’ll eventually start building on its own naturally because people like what they found. That’s the idea anyway. So whenever possible use the best page design and the best content possible. Avoid duplicate content between different pages on your site, the SE will most likely penalize your site for that.

Remember, your content isn’t just something to get google to like your site, it is the whole point of your site. The content and how you structure it is what will make visitors do what you want when they get there. If it’s crap they’ll just leave, and 99% of them won’t leave by clicking on your adsense or affilliate link, they’ll just close the window or use the back button. (yes, of course if your doing blackhat stuff you can make the browser go where you want, but that’s for a different discussion.)

Include your keywords. Structure your content correctly, make a few title headers in the content that include keywords (use header tags h1, h2, etc.), try to have a keyword density around 2% in your content, and maybe 4% for the whole page including the metatags, alt tags, anchors, etc.

Be sure that your .htaccess is set up correctly. Decide on which way you want your url to be and stick with it. If you decide to use www then always use it like that in your links, don’t use both. I usually set up a 301 for all www requests to redirect to non-www urls. If you don’t set that up then every single page on your site can appear to google as having at least one duplicate. If that’s the only thing wrong on your site it isn’t going to kill you, but it’s so easy to fix. If you don’t know how to set up a redirect in your .htaccess file then just do a search, there are many other threads explaining it. Check google if you can’t find it here. Also, .htaccess only apples if your on an Apache server, Windows servers do it a little differently, if that applies to you then just search google to find out how to do it. If your consitent in your linking, then the only time the redirect will come into play is if you get natural backlinks that you have no control over. You should also specify which you prefer, www or not-www in google tools if you use it. (If you don’t then you really should, I recommend you set yourself up an account for webmaster tools and analytics.)

Make a robots.txt file and I like to include a favicon because without them the robots will trigger file not found errors on your server. Be sure to configure your robots.txt correctly. Make a custom 404 page. If your site has more than just a couple of pages then also create a sitemap.xml file. It’s not a bad idea to just create a sitemap anyway no matter what, it lets you define the structure of your site to the crawlers. Just search google if you don’t know how to do any of that, it’s very basic and you can find exact instructions within a minute when you do a search.

Other than that there isn’t a lot more you can do for on-site SEO. When people ask about SEO they’re always thinking of on-site SEO, but thats the easy and quick part. Just do it and get on with it.

Everything else is off-site SEO and involves building backlinks and promotion.
This is where you need to focus your efforts. This is where the magic bullet is, if there really is one.

Social Bookmarks, Directory Submissions, Profile Links, and Blog Comments are really the easiest place to start getting backlinks. It’s not a bad idea to purchase these links from a service. They are easy to make, but to do it right they really need to be posted from many different accounts and ip adresses. A good idea when your starting is to do it yourself a little bit to see how it works, then purchase larger quantities from a service. You want to get a lot of links, but you don’t want to over do it. Building to fast can look unnatural, just do some searches and read up on it a little more. How many and how fast is a judgement call you have to make. hold off on more complex linkbuilding until you have a little more experience. Linkwheels and other link structures can be very powerful, but can also hurt your site a lot if not done correctly.

Whenever possible include keyword anchors and title or alt tags on your backlinks. Don’t always use the same anchors, vary it up a little, use 3 or 4 different keywords and even do a few with some non keyword anchors. You are trying to look as though a lot of different real people have taken a liking to your site, if it were natural then all links wouldn’t be exactly the same, so you want to simulate that same type of randomness. Backlinking strategies are all about simulating the natural events that happen as a site grows in popularity. If you can do it successfully then the SE’s will give you good position in the listings, and then hopefully what you are simulating can become reality. The point of all of it is to get traffic.

Change up your anchor text. The idea of backlinking is to simulate that masses of people are becoming interested in your site. It should have some amount of randomness to it in order to look natural. I’ve seen a few made up stats on what’s best, but I think a good rule of thumb is maybe about 45% primary keywords, 35% secondary keywords, and about 15% random unrelated like Click Here, and then about 5% just the url. The exact percentage isn’t dramatically important, it just needs to seem like the linking is natural.

Create relevant articles containing your keywords, include backlinks using keyword anchors, and submit to article directories. Article directories are mostly authority sites and your article becomes a relevant backlink to your site. Then create profiles and accounts on blogs, social networking sites, forums etc. Include a link to your website whenever you do that and each one of those become backlinks as well.

Thats the end of it. Well kinda.
Go back and watch your stats to see what keywords are getting the most traffic to your site, analyze the data a little bit and if you need to, remove or add keywords to your content and tags, and adjust the anchors your using in your backlinks.

Continue building links. Remember you’re trying to artificially create the appearance to the SE that your site is popular. When that happens naturally, people are always adding new links to your site. Since you are trying to look natural you have to do the same thing. Linkbuilding never stops completely.

OK, there you go. That’s that basics of SEO. Everything else is about fine tuning, and has to be looked at for each individual situation.

Source BlackHatWorld Forum

20 of the Best SEO Plugins for WordPres

With more than 120 million blogs in existence, how do people find YOUR content on the Internet? The key starts with great search engine optimization (SEO), which is an art and a science that helps search engines discover your content and understand how relevant it is to specific search queries.You can blog your heart out, but if you don’t have good SEO, then odds are you won’t have many readers.  Luckily, the WordPress plugin community values SEO and has developed a number of plugins to help. Here are 20 of the best SEO plugins to help you choose the right tags, tell search robots what to work on, optimize your post titles and more.Have another SEO plugin to recommend? Tell us more about it in the comments. 

 

All in One SEO Pack – One of the most popular plugins ever for WordPress, this plugin does a bit of everything for you from helping choose the best post title and keywords, to helping you avoid duplicate content and more.

Automatic SEO Links – Automatic SEO Links allows you to choose a word or phrase for automatic linking, both internal and external, set anchor text, choose if it should be “nofollow” or not, and more.  One of the best features of this plugin is that it will only do this for the first occurrence of a word in a post so you don’t have to worry about spamming your post with numerous links to the same thing.

Google XML Sitemaps – An essential tool in any blogger’s armory of SEO tools.  While the name only mentions “Google,” this plugin creates an XML-sitemap that can be read by Ask, MSN and Yahoo also.

HeadSpace2 – This plugin allows you to install all sorts of meta-data, add specific JavaScript and CSS to pages, suggests tags for your posts and a whole lot more.

Meta Robots WordPress plugin – An easy solution for adding robot metadata to any page you choose on your blog.  You can use it to make your front page links into “nofollows,” prevent indexing of search pages, disable author and date-based archives, prevent indexing of your login page and numerous other features.

 

Nofollow Case by Case – This plugin allows you to strip the “nofollow” command from your comments, and then you can apply it to only the comments you don’t wish to support.

Platinum SEO Plugin – The Platinum SEO Plugin offers you such features as automatic 301 redirects for permalink changes, auto-generation of META tags, post slug optimization, help in avoiding duplicate content and a host of other features.

Redirection – For any number of reasons you sometimes need to move a page from one spot on your blog to another, but then you risk losing that page’s status in search results.  Redirection helps you with your 301 redirects, captures a log of 404s so you can work on correcting them, sets up an RSS feed for errors and more.

SEO Blogroll – Do you worry that the people you link to in your blogroll are feeding off of your PageRank?  With SEO Blogroll you can make separate sections for various groupings of links, with an unlimited number in each, and all of them will receive the “nofollow” attribute.

SEO for Paged Comments – With the introduction of paged comments in WordPress 2.7, there was a potential problem with search engines thinking you had duplicate content as the post would appear on each page.  This plugin aims to take care of this issue for you until the folks at WordPress change things up.

SEO friendly and HTML valid subheadings – Some themes for WordPress will confuse your sub-header tags based on the page they are to be displayed on, but this plugin will automatically reset them to make them more SEO friendly by moving them down one spot in the hierarchical tree.  In other words, h2 becomes h3, h3 becomes h4 and so on.

SEO Friendly Images – Images can be a great source of traffic as people search for images of various subjects, and this plugin helps you with making sure that you have “alt” and “title” tags on all of your images so that the search engines can properly index them.

 

SEO No Duplicate WordPress Plugin – If you must have duplicate content on your site for whatever reason, SEO No Duplicate will allow you to state which version of the post search engines should index while ignoring the others.

SEO Post Link – The post slug is the blog title you see in a browser’s URL bar, and if it’s too long, search engines won’t take a liking to it.  SEO Post Link comes with an already populated list of words to cut from a title when it turns into a URL to make your post addresses that much friendlier.  You can set it so that it’s limited to a certain number of characters, cut short words, cut unnecessary words and more.

SEO Smart Links – Interlinking your blog can be the key to getting more people to read more of your posts, but it is time consuming and tedious to do it by hand.  SEO Smart Links does this for you automatically when you tell it what words to link to what URLs, and it also allows you to set “nofollow” and “open in window” comands for the links.

SEO Tag Cloud Widget – Love ’em or hate ’em, a lot of people use tag clouds on their blogs.  Since their inception they have been fairly unreadable by search engines, but with this plugin they will be converted to an SEO-friendly HTML markup that can be indexed.

SEO Title Tag – Your tags are an important part of your site for making sure that search engines know where to place your posts, and SEO Title Tag focuses exclusively on this.  Unlike some other plugins, and WordPress itself, this extension will allow you to add tags to your pages, your main page and even any URL anywhere on your site.

 

Simple Tags – An extremely popular plugin that focuses on helping you choose the best tags for your posts by offering suggestions, auto-completion of tags as you type, an AJAX admin interface, mass tag editing and a whole lot more.

Sitemap Generator – This is a more customizable sitemap generator than most with options to support multi-level categories and pages, category/page exclusion, permalink support, choices on what to display, options to show number of comments and more.

TGFI.net SEO WordPress Plugin – This particular plugin will do most of the usual SEO work of optimizing titles and keywords, but it adds a unique twist as it is mainly directed at people who use WordPress as a CMS.

CASHVERTISING: How to Use More than 100 Secrets of Psychology to Make Big Money

FACT: Your brain is being controlled-and you don’t even know it. Because if you think the ads you’re seeing today are just pretty pictures with nice, creative copy, you’re mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology… little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they’re causing you-and millions like you-to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?

Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York’s famed Madison Avenue and teaches you the specific psychological techniques that today’s top copywriters and designers use to influence the masses… and how you can use them to rapidly increase your sales, no matter what you sell.

In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 25+ years in the ad business, including:

*60% of people read only your headline and what to do about it
*Captions under photos get 200% greater readership than non-headline copy
*Ads with sale prices draw 20% more attention
* To double your ad’s attention-getting value, you must enlarge it 400%
*Four-color ads are up to 45% more effective than black and white
*Prices ending in “95” are less effective than those ending in “99”
*The psychology of size… page positioning… typefaces… pricing…social proof… and color
*How to make people believe what you say
*How to persuade people to respond
*Effective tricks for writing psychologically potent headlines
*What mistakes to avoid at all costs
*What you should always/never do in your ads
*Expert formulas, guidance, tips and strategies
*And much more.

Download this Great E-book

Top 1 SEO Tips for 2013

If we’ve learned anything in 2012, it’s that Google isn’t letting up on low-value tactics. We’ve had the Penguin update, 13 Panda updates (so many that we needed a new naming scheme), and a crackdown on low-quality Exact Match Domains (EMDs), to name just a few. While I can’t tell you Google’s next move, I can tell you one thing with absolute certainty – there’s more to come. So, how can you protect what you’ve built in 2013?

I was going to write a long list of suggestions, but I realized that they almost all boiled down to just one idea. I’m not going to toy with you – my top tip for 2013 SEO is this:

If at any point in 2012 you asked “What’s the best [X] for SEO?” (link-building tactic, tag, directory, etc.), you’re already in trouble. Any single-tactic approach is short-term at best. Real companies, real link profiles, and real marketing are rich with variety.

So, what does that mean, practically? I’m going to cheat a bit and split my one tip into five kinds of diversity that I think are critical to your SEO success in the coming years.

1A. Diversify Anchor Text

Let’s start with an easy one. We’ve all known for a while that overly aggressive inbound link anchor text was pushing the envelope, and the Penguin Update definitely reinforced that message. If every link to your site reads “buy best Viagra cheap Viagra today!”, it might as well read “spam spam spammity spam,” especially if it’s in a sentence like:

If you’re looking for the best price on the new iPad and iPad cases, then buy best Viagra cheap Viagra today! and get a free bag of Acai berries.

It’s not natural, and you know it. What’s the best way to make your anchor text seem “natural?” Stop obsessing over it. Yes, anchor text is a signal, but any solid link profile is going to naturally use relevant text and appear in the context of relevant text. If you want to tweak the text on some of your high-authority links, go for it, but I wouldn’t break out the spreadsheets in 2013.

1B. Diversify Your Links

Are guest posts the one true answer to all of life’s questions or are they a scourge on our fragile earth? To read the SEO blogosphere in 2012, it’s hard to tell. Any link-building tactic can be low quality, if you abuse it. The problem is that someone reads a tip about how guest posts make good links and then they run off and publish the same slapped-together junk on 15,000 sites. Then they wonder why their rankings dropped.

Nothing screams manual link-building like a profile that’s built with only one tactic, especially if that tactic is too easy. At best, you’re eventually going to be doomed to diminishing returns. So, take a hard look at where your links came from in 2012 and consider trying something new next year. Diversify your profile, and you’ll diversify your risk.

1C. Diversify Traffic Sources

There’s an 800-lb. Gorilla in the room, and we’re all writing more SEO blog posts to avoid talking about it. Most of us are far too dependent on Google for traffic. What would you do if something changed overnight? I know some of you will object – “But ALL my tactics are white-hat and I follow the rules!” Assuming that you understood the rules 100% accurately and really followed them to the letter, what if they changed?

The more I follow the Algorithm, the more I realize that the changing search UI and feature landscape may be even more important than the core algorithm itself. What happens if your competitor suddenly gets site-links, or you’re #8 on a SERP that drops to only 7 results, or everyone gets video snippets and you have no videos, or your niche shifts to paid inclusion and you can’t afford to pay? Even if you’ve followed the rules, your traffic could drop on a moment’s notice.

You need to think beyond Google. I know it’s tough, and it’s going to take time and money, but if you’re dependent on Google for your livelihood, then your livelihood is at serious risk.

1D. Diversify Your Marketing

There’s been a very positive trend this year toward thinking about marketing much more broadly – not as a tactic to trick people into liking you, but as the natural extension of building a better mousetrap. I think this is at the heart of RCS (not to put words in Wil’s mouth) – if you do something amazing and you believe in it, everything you do is marketing. If you build crap and you know it’s crap, then marketing is sleight of hand that you hope to pull on the unsuspecting. You might score twenty bucks by stealing my wallet, but you’re not going to gain a customer for life.

Stop taking shortcuts and make a real resolution in 2013 to think hard about what you do and why it has value. If you understand your value proposition, content and marketing naturally flow out of that. Talk to people outside of the SEO and marketing teams. Find out what your company does that’s unique, exciting, and resonates with customers.

1E. Diversify Your Point Of View

I recently had the pleasure to finally see Michael Dorausch (a chiropractor and well-known figure in the local SEO community) speak. Dr. Mike arrived in Tampa for BlueGlassX and built his presentation from the ground up, using photography to tell stories about the neighborhood and local history. It’s hard to explain in a few sentences, but what amazed me was just how many ideas for unique and original content he was able to find in less than 48 hours, just by having a fresh perspective and passion for the subject. I’d like to say I was inspired by the presentation, but to be totally honest, I think the emotion was embarrassment. I was embarrassed that he was able to generate so many ideas so quickly, just by coming at the problem with the right attitude.

In 2013, if you tell me your industry is “boring,” be warned – I’m going to smack you. If you’re bored by what you do, how do you think your prospects and customers will feel? Step out – have someone give you a tour of your office like you’ve never been there. Visit your home city like you’re a tourist coming there for the first time. Get five regular people to walk through your website and try to buy something (if you don’t have five normal friends, use a service like UserTesting.com).

Optimize Pages With SEO Best Practices

The best guide to SEO Best Practices is the Google 2012 Search Engine Optimization Starter Guide, which includes the following topics in its Table of Contents.

• Unique, accurate page titles
• Description tags
• Improved site structure
• Improved URL structure
• Easy navigation
• Optimized content
• Offering quality content and services
• Writing better anchor text
• Optimizing images
• Proper use of heading tags
• Dealing with crawlers
• Elective use of robots.txt
• Using rel=”nofollow” for links
• SEO for mobile sites
• Submitting mobile sites to search engines
• Guiding mobile users accurately
• Promotions and analysis
• Promoting your website appropriately
• Using free webmaster tools
• If you take the time to implement these tactics as time allows, you will get gradual improvements in your rankings along with increased conversions.

Implement Social Media Tactics
Today’s consumers are increasingly going to social media sites like Facebook, Twitter and YouTube for information, influencing their purchasing decisions. They also share their own retail experiences with others on these sites. This results in brand mentions and recommendations from friends and strangers alike.

As a result, consumers have been turning to social media for product research before purchase.

• 76 percent of consumers recommend companies they trust to a friend or colleague (Edelman Digital)
• 62 percent of all online shoppers read product-related comments from friends on Facebook, and 75% of these shoppers click through to the retail site (Sociable Labs, 2012)
• Customers who participate and/or interact with you on YouTube, Twitter or Facebook are 150% more likely to buy merchandise (eTail Blog, 2012).

With increased social recommendations influencing product search and discovery, it is important that Web merchants take advantage of these touch points, creating opportunities for consumer engagement.

You can encourage your customers to share positive experiences on social media sites, and you also have the opportunity to defend yourself from complaints on these sites. Some brands can benefit by using social media advertising to target their audience and drive new customers to their sites.

Build Mobile Pages And/Or Mobile Apps
Optimized mobile pages and mobile apps provide a great user experience for consumers on the go. In fact, shoppers expect to find them when searching on their mobile devices.

Optimize your mobile site and apps with the following features:

• Location Specific Calls to Action
• Location Phone Number, Address, Hours
• Driving Directions
• Local Store Promotions
• Local Store Pictures
• Company YouTube Videos
• In-Store Offers
• Social Network Sharing
• Links to Promotions
• Click to Call Features
• Build Local Pages

In addition to the most basic local business information, aggregators wish to acquire as much “enhanced data” or local business details as possible. The more enhanced your local business data is, the more value it has for display to searching consumers.

Enhanced data can include, but is not limited to:

• Additional business category types
• Business descriptions
• Operating hours
• Web page links
• Images and logos of the business
• Images and descriptions of products your business offers
• The white paper, How to Achieve Remarkable Results in Local & Mobile Search: A Step by Step Guide, can provide you with more information.

Optimize Map Listings With Local Landing Page URLs
First, ensure there are no data inconsistencies in your listings; then, manage and update your Local Maps data.

Fix Data Inconsistencies

There is a single point of contact for managing multiple business listings in the map areas of search result pages. Increase local map rankings for targeted categories relevant to business service offerings.

Ensure consistency in your local business NAP (Name, Address, and Phone) information to local maps when changes are made to your local business listings. Always link your local landing pages to your Maps pages to increase local relevancy.

Manage & Update Local Maps Data

Data consistency reinforces confidence from search engines and provides the best user experience and search engine rankings.

When claiming and managing listings directly on Google, Yahoo! and Bing, it enables the optimization and distribution of enhanced data with video, images, local descriptions, targeted categories, social media links, areas served, specials, hours/holiday hours and other enhanced content.

Local maps distribution networks include: Google+ Local, Yahoo! Local and Bing Business Portal for listing optimization and management. This includes direct management of all business data, validated business listings, targeted keyword categories, easy updates with landing page control.

Optimize IYPs & Data Aggregators For Consistent Data Validation
You can overwrite incorrect Local Business data and achieve higher rankings through “data consistency.” Local search ranking algorithms used by the search engines to determine rankings are heavily dependent upon consistent local business data.

To maximize local search rankings, it is critical to manage your listing presence on all information services – not just a single or limited service.

Manage and update your Local Business Data including the information below:

• Business name, address, telephone, manager information, neighborhood information, areas served, logo and storefront images, description, categories, operating and holiday hours, landing page URL, special offers and events, social networks URLs, local map URLs and review site URLs.
• Local Search Directories and Internet Yellow Page Distribution Networks Include: LocalEze, InfoUSA, Axciom, Yellowpages.com, Superpages.com, Yelp, FourSquare, Facebook, Local.com, GPS Devices and more than 300 Local IYPs (Internet Yellow Pages).

Improve SERP Visibility With Semantic Markup
Adding semantic markup to your pages will enhance your page-one listings with increased click-through rates (CTR). GoodRelations RDFa is frequently used by e-commerce sites. You can find more information on GoodRelations markup on the GoodRelations Community Wiki.

Schema.org was adopted by the three major search engines in 2011 and will be increasingly implemented on websites in 2013. For more information on using structured markup, see Aaron Bradley’s article, E-commerce SEO Using Schema.org Just Got A Lot More Granular and Barbara Starr’s article, How To Leverage Structured Markup To Create E-Commerce Web Portals.

Takeaways for 2013
Since SEO tactics have transformed over the past year, it’s important for website owners to update their websites and marketing tactics. Two tactics I highly recommend are local search optimization and implementing structured markup on your pages. These tactics can give you better visibility in the SERPs fairly quickly.

In closing, all the Web marketing tactics above can improve your presence in the SERPs, drive more traffic to your site and increase your conversions in 2013.

Which Top SEO Tactics Will You Focus On In 2013?

SEO tactics have morphed again over the past year, including the many Google updates we’ve seen.

For nearly any type of business, keeping up with these changes can be a challenge, but if you prioritize the tasks necessary for success in search and social media marketing, the efforts can pay large dividends.

Below are my picks for the top SEO tactics to focus on in the coming year. These tactics can bring you more relevant traffic and conversions for improving your bottom line in 2013.

• Optimize your pages using SEO best practices
• Implement social media tactics
• Build mobile pages and/or mobile apps
• Build local pages
• Optimize map listings with local landing page URLs
• Optimize IYPs & data aggregators for consistent data validation & relevant backlinks
• Improve SERP visibility with semantic markup

 

30 Black Hat SEO Techniques You Can Use Ethically

Black hat SEO is both a myth and a reality we have to face sooner or later as SEO practicioners. While I abide by probably one of the strictest SEO codes of ethics around and SEOptimise is a clean white hat SEO company company itself we still can’t deny that there is black hat SEO.

The sheer existence of black hat SEO techniques must be acknowledged for several reasons.

As Rishi Lakhani noted on his new SEO blog: You need it at least to know what to avoid or to know how competitors who perform worse than you still manage to outrank your site.

The good news is: Most black hat SEO techniques can be used in a clean, ethical white hat way as well.

They are like knives: You can slice bread with a knife but you can kill with it as well. It’s your decision how you use the knife. Also consider the problem with overall perception of the SEO industry. Your hat can be whiter than snow and still people will treat you as the guy with the virtual knife.

Personally I think black hat SEO is for the weak.

The black hat logic goes: When you can’t win the game you have to cheat. It’s the same dilemma as in sports though: When everybody cheats how are you going to win? That’s why reputable and successful SEO experts don’t have to use it.

OK, long story short, here are the 30 black hat techniques you can use ethically as well. Take note how I am explaining only the positive way of using each technique. I do not advocate the use of it in it’s original black hat context. Use these knives as kitchen knives:

black hat by googlisti

Hidden text – Create modern CSS based websites with JQuery effects. They often hide large portions of text in layers to display them on click or mouse over for usability reasons. Example: CSS pagination.

IP delivery – Offer the proper localized content to those coming from a country specific IP address. Offer the user a choice though. Shopping.com does a great job here.

301 redirects – Redirect outdated pages to the newer versions or your homepage. When moving to a new domain use them of course as well.

Throw Away Domains – Create exact match micro sites for short term popular keywords and abandon them when the trend subsides. Something like tigerwoodssexrehab.com

Cloaking – Hide the heavy Flash animations from Google, show the text-only version optimized for accessibility and findability.

Paid links – Donate for charity, software developers etc. Many of them display links to those who donate.

Keyword stuffing – Tags and folksonomy. Keyword stuff but adding several tags or let your users do the dirty work via UGC tagging (folksonomy) every major social site does that.

Automatically generated keyword pages – Some shopping search engines create pages from each Google search query and assign the appropriate products to each query. You can do that as well if you have enough content.

Mispsellings – Define, correct the misspelled term and/or redirect to the correct version.

Scraping – Create mirrors for popular sites. Offer them to the respective webmasters. Most will be glad to pay less.

Ad only pages – Create all page ads (interstitials) and show them before users see content like many old media do.

Blog spam – Don’t spam yourself! Get spammed! Install a WordPress blog without Akismet spam protection. Then create a few posts about Mesothelioma for example, a very profitable keyword. Then let spammers comment spam it or even add posts (via TDO Mini Forms). Last but not least parse the comments for your keyword and outgoing links. If they contain the keyword publish them and remove the outgoing links of course. Bot user generated content so to say.

Duplicate content on multiple domains – Offer your content under a creative Commons License with attribution.

Domain grabbing – Buy old authority domains that failed and revive them instead of putting them on sale.

Fake news – Create real news on official looking sites for real events. You can even do it in print. Works great for all kinds of activism related topics.

Link farm – Create a legit blog network of flagship blogs. A full time pro blogger can manage 3 to 5 high quality blogs by her or himself.

New exploits – Find them and report them, blog about them. You break story and thus you get all the attention and links. Dave Naylor is excellent at it.

Brand jacking – Write a bad review for a brand that has disappointed you or destroys the planet or set up a brand x sucks page and let consumers voice their concerns.

Rogue bots – Spider websites and make their webmasters aware of broken links and other issues. Some people may be thankful enough to link to you.

Hidden affiliate links – In fact hiding affiliate links is good for usability and can be even more ethical than showing them. example.com/ref?id=87233683 is far worse than than just example.com. Also unsuspecting Web users will copy your ad to forums etc. which might break their TOS. The only thing you have to do is disclose the affiliate as such. I prefer to use [ad] (on Twitter for example) or [partner-link] elsewhere. This way you can strip the annoying “ref” ids and achieve full disclosure at the same time.

Doorway pages – Effectively doorway pages could also be called landing pages. The only difference is that doorway pages are worthless crap while landing pages are streamlined to suffice on their own. Common for both is that they are highly optimized for organic search traffic. So instead of making your doorway pages just a place to get skipped optimize them as landing pages and make the users convert right there.

Multiple subdomains – Multiple subdomains for one domain can serve an ethical purpose. Just think blogspot.co or wordpress.com – they create multiple subdomains by UGC. This way they can rank several times for a query. You can offer subdomains to your users as well.

Twitter automation – There is nothing wrong with Twitter automation as long as you don’t overdo it. Scheduling and repeating tweets, even automatically tweeting RSS feeds from your or other blogs is perfectly OK as long as the Twitter account has a real person attending it who tweets “manually” as well. Bot accounts can be ethical as well in case they are useful no only for yourself. A bot collecting news about Haiti in the aftermath of the earthquake would be perfectly legit if you ask me.

Deceptive headlines – Tabloids use them all the time, black hat SEO also do. There are ethical use cases for deceptive headlines though. Satire is one of course and humor simply as well. For instance I could end this list with 24 items and declare this post to a list of 30 items anyways. That would be a good laugh. I’ve done that in the past but in a more humorous post.

Google Bowling – The bad thing about Google bowling is that you hurt sites you don’t like. You could reverse that: Reverse Google bowling would mean that you push sites of competitors you like to make those you dislike disappear below. In a way we do that all the time linking out to the competition, the good guys of SEO who then outrank the ugly sites we like a lot less.

Invisible links – You’d never used invisible links on your sites did you? You liar! You have. Most free web counters and statistic tools use them. Statcounter is a good example. So when you embed them on your site you use invisible links.

Different content for search engines than users – Do you use WordPress? Then you have the nofollow attribute added to your comment links. this way the search engine gets different content than the user. He sees and clicks a link. A search bot sees a no trespass sign instead. In white hat SEO it’s often called PageRank sculpting. Most social media add ons do that by default.

Hacking sites – While crackers hack sites security experts warn site owners that they vulnerabilities. Both discover the same issues. Recently I got an email by someone who warned me to update my WordPress installation. That was a grand idea I thought.

Slander linkbait – Pulling a Calacanis like “SEO is bullshit” is quite common these days. Why don’t do it the other way around? The anti SEO thing doesn’t work that good anymore unless you are as famous as Robert Scoble. In contrast a post dealing with “100 Reasons to Love SEO Experts” might strike a chord by now.

Map spam – Instead of faking multiple addresses all over the place just to appear on Google Maps and Local why don’t you simply create an affiliate network of real life small business owners with shops and offices who, for a small amount of money, are your representatives there? All they need to do is to collect your mail from Google and potential clients.

Related articles

• 30 Black Hat SEO Techniques You Can Use Ethically (seointernetmarketingtipsandtricks.wordpress.com)