How to Create a Website

Domain Name Registration

Your domain plays a very important role in SEO. SEO is Search Engine Optimization. When registering a domain, there are few stuff you have to consider.

The shorter the domain, the better.
Your domain must contain your main keyword(s).
I highly recommend a .com or a .net because of SEO.
Make the domain easy to remember.

A domain like howtomakemoneyonline.com is way too long, even though it is right to the point, onlinemoney.com is a much better domain, or .net if the .com isn’t available.

If you are going to make a site and you want to rank your domain for certain countries, like if you are going to make a site specifically for UK, then you would consider getting a UK domain extension (.co.uk) , and if you are Indian and will be writing in Indian language, then an Indian domain extension (.in) would work the best. This means if your domain extension is .co.uk, then you would be targeting Google.co.uk , since you want people from UK to come to you, and you would rank for Google.co.uk.
If your site is going for worldwide, then .com or .net is the best. But of course if you cannot afford $9-$10 then you would either have to wait for a $1 .com coupon from Godaddy, or you would have to buy a .info (which is from $0.9-$2.5, depending on the registrars). If you have $0, I would recommend you to go with http://Blogger.com since it’s owned by Google.com, and is extremely easy to setup, and Google will help it rank (but not alone of course).

Here is a list of the top domain registrars.

The prices are different for different domain extensions.

Choosing the Best Web Hosting Company for your Website

Web hosting is simply where you host your website, in better words, where you keep the site’s files. This is needed for a site.
Don’t get frightened because I said files, you don’t have to have any skills to make a site, you don’t have to know how to code or design. 99% of the hosts have Fantastico, it is a tool which is you will get when you buy a host. Fantastico makes life simpler, There are many programs which you can install with 1 click using Fantastico, you will just have to enter the basic details (site title, description, email, username, password etc).
Well I recommend you to install WordPress (under “Blogs” in Fantastico). WordPress has extremely good plugins, and they are very easy to install, and surely will help in SEO and other stuff (depending on what plugins you use).
And another reason to use WordPress is because WordPress has lots and lots of themes, any kind of theme you can think of, even company themes.

Here is a list of Paid Web Hosts:

List of Free Web Hosts (I recommend paid)

I haven’t used any of the free hosts above, so if something happens to your site, it is your own responsibility.

I am not sure if free hosts have fantastico, but if they don’t, it’s very easy to install wordpress.

WordPress as CMS for your Website

I have already mentioned the basics about WordPress, now once you have installed it etc, here are good plugins to use.

Google Analyticor
Redirection
Google XML Sitemaps
All in one SEO
Sexy Bookmarks
Tweet This
Top Commentators Widget
Contact Form7
Akismet
SEO Friendly Images
WP Super Cache
WP Auto Tagger
Broken Link Checker Pro
WP-DB Manager
Permalink Redirect
Related Posts

Now it comes to the themes part, choosing your theme for WordPress.

Here are a list of sites that have Free Premium themes(not all of them though) and free themes.

Some themes don’t allow you to add a logo, you can just enter the site title and it will be shown as text, but some themes require you to add a logo, but no worries, there are plenty of free tools to make logos (online tools), and you can make your own if you are good at photoshop, or if you can afford, then just hire a designer from BHW, and again, there are plenty of good designers here.

Make your Site Content Good and Unique

When it comes to content, there is a very popular quote, “Content is King”.
Google, and any other search engine site LOVES unique content, by unique I am saying that it cannot be found anywhere else, you can write unique content, if you can’t, then you can use a content spinner (there are many free ones, but you will have to do small changes to it since none are perfect).

It is extremely easy to add articles on your WordPress blog, I am sure you already know by now.
You may ask, how many words per article does Google love the most, people say different stuff, but I prefer 300-500 word articles.
If you can afford to hire an article writer, then sure go ahead, an article writer charges about 1 cent per word, and there are plenty of good writers here on BHW, go to the Buy/Sell Service section and you should find plenty.
But if you cannot afford, and you are not good at all in writing articles, then you can use non-unique content, just copying from another site related to your niche, and then pasting it on your site.
There is a plugin for WordPress called wp-o-matic , it’s really simple to use, it will take content from the sites you want, but sometimes you will have small issues, so you may need to add the article(s) yourself.

Search Engine Optimization (SEO) for Website

Every search engine loves certain backlinks, Google will love backlink type A more than backlink type B, but Yahoo will love Backlink type B more than backlink type A, but all search engines have something in common, they all like backlinks, but just some are more powerful than others. So any backlink you can get is worth it.
There are many tools that can get you backlinks, and they do save time.
Before building any backlinks, you need to know your keyword, which will be your anchor text. The keyword must be located in the title/domain.

Anchor text is basically text/keyword that is clickable, like example when you go to Google.com , on the top you will see “Images” “News” etc, those are anchor texts, clickable words/text, which will direct you to another page.
Here are ways to get backlinks.

Blog Commenting – Blog Commenting on High Page Rank (PR) blogs are very powerful, I used to do them a lot before and the results were impressing. You can find high pr blogs easily, just google “how to find highpr blogs” and there are tons of ways, you can also hire someone to use scrapebox for you to find high pr blogs.
There are also high pr blog posts, meaning the post itself has a high pr, that is more powerful, but you might notice there are many spammy comments, but still it will take you few seconds to get a backlink.

There is a tool called “Scrapebox” that scrapes blog posts, on any niche (you decide the keywords etc) and it will scrape it for you, and you fill in the details (ie anchor text, url etc) and it will comment on all of them, but watch out about akismet, but I prefer manual blog commenting.

Forum Profiles – Well you know what’s a forum I suppose? You are on a forum right now. Simply find many high PR forums, register on them, and in your signature just enter your anchor text. Most of the times or forums it is this format (without space between U and R at the start)

Code:

[U RL=http://mysite.com]Keyword[/Url]

There is a tool called XRumer, it is an extremely powerful tool, but if your site is new, you should not use it, it creates thousands and thousands of forum profiles and puts your anchor in signature, but it is expensive.

Link Exchange – This works best if your site has a page rank, then you just request link exchange on DP or WF with the same niche, and most likely with the same PR. He will put your anchor text on his/her site, and you put his/her at your site.

Web Directories – There are tens of thousands of web-directories for you to submit your website to, and they will approve it. They also have featured listing but don’t mind that, just go for the free listing which 99% of the directories offer, these aren’t as strong as high PR backlinks, but they are still worth it, as I said, every backlink is worth it.

Press Release – This is usually done when a new site is launched, or you are launching something on your site, or there is an event etc, then you simply write a press release (google “how to write a press release”) , and then you will submit it to many press release sites, it will take few days to approve your press release.

Buying Links – You can pay other website owners to put your anchor on their site, the prices vary depending on the page rank of their site, and of course target websites on the same niche as you.

Guest Blogging – This one is one of my favorite. It is simply offering other blog owners as the same niche of your site, offering them a free article with 2-3 anchor texts in your article, this is indeed really worth it.

Buying Blog Posts – You can also buy blog posts, sometimes they will write an article for you and publish it on their blog, and sometimes you will have to write an article and they will publish it on their site, and again, prices vary on the page rank of the site.

Article Directories – Writing unique articles yourself or hiring an article writer, and then submitting it to high PR article directories, it will take few days to approve.

Yahoo Answers – You can also hire people for this as well, but a bit hard to find. Answers.Yahoo.com , register an account and go to the category on your niche, and answer people’s questions, but first 25 answers, don’t put anything in the “source” box, and then afterwards, for most of the answers put your website link in the “source” box, but make sure your answer actually answers the person’s question, it might get chosen as best answer, and Yahoo Answers ranks well for questions, and your answer will be shown first if it was chosen as Best Answer by the questioner.

Social Media – Social Media like Twitter, Facebook, Digg, etc, submit your websites there. There are many social media sites like digg, and you will have to create an account on all of them, and then submit your website.

Web 2.0 Profiles – Creating profiles on Web 2.0 sites is very powerful indeed, like Squidoo and then writing an article and linking back to your site, and also Blogger (Free blog, yes!) and writing an article linking back to your site, and video sites like Youtube, Metacafe etc.

Monetizing your Website or Blog

Monetizing your website so you can make money. Here are few ways you can make money from your website.

Google Adsense – Google Adsense , to register an account your site must be at least 6 months old, they will give you a code and you will put it on your site, and a banner will show up, or text link (you decide), and then if a visitor goes to your site and clicks on it, you will get money, how much, it depends on the niche and keywords.
There are other networks like Google Adsense, but Google Adsense is the best.

Content Lockers – In order for a person to access a page on your website (this works only if the page has something useful for the visitor), you simply put a content locker , and the person will have to do a survey in order to access the page. There are sites that offer that, you can google “CPA Sites” and you will get a list.

Selling Banner Space – If your site gets lots of visitors, you can sell banner space on your website.

Selling Text Links – Selling text links on your Page Rank blog (works best if your blog has a page rank! Else you don’t have to do this). The price you will offer for links on your site depends on the page rank your website is.

Affiliate Marketing – Clickbank is a website where you can find many stuff to sell, and you will get a percentage for each sale. Usually each affiliate offer you will get banners to advertise it with, with different sizes so you can put it on your site.

Donations – This barely works now, it will only work if your site really really had useful information so the person will donate to your paypal.

Best Tools for Backlinking

Xrumer – Tool for creating forum profiles
Scrapebox – Tool for blog commenting and pinging
SeNuke – Multiple uses, Web 2.0 profiles, article directory submitter, etc

Other tools for Backlinking:

Market Samurai
Sick Submitter
Rss Submitter
SEO Pressor
Tweet Attacks
AMR
Magic Submitter

Tracking your Website`s Traffic

Google.com/analytics is the best tool which is free to track how many visitors your site gets, from where, and from which keyword from search engines, it is the best, and most website owners use it. There is a plugin called “Google Analyticor” for WordPress which will allow you to put the Google Analytics code very easily, I really do recommend it (I already listed it in the plugin list above).

Top 6 (SIX) Tools to Analyze your site like Google Does

Posted by shpetimhaxhiu

Google is constantly tweaking their algorithm — just look at the history of Google’s 2011 algorithm updates chronicled on this very blog to get a little snapshot. In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. And while Google freely talks about their overarching goals with these updates being to weed out lower-quality websites that don’t satisfy searchers with quality content, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries.

That said, there are a number of tools out there — some free, some paid — that help you to look at your own site the way that Google sees it. These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important. In this post, we’ll walk through 6 such tools that all help you analyze your site like a marketer … and a Google bot!

1) Webmaster Tools

Perhaps the best way to understand the way Google sees your site is to ask Google. Google’s Webmaster Tools is novice-friendly with robust resources explaining the fundamentals of Google search. Plus, it’s free and works for mobile sites! For example, the Google Friendly Site is a great starting point for anyone needing a primer on how Google views pages. It succinctly explains a few of the basic parameters involved in Google’s search algorithms. Take a look:

With this tool, you’re able to see exactly which keywords Google is seeing when it crawls your website — the list you see above is just a snapshot. If you’re not seeing the keywords you anticipated, you know to start creating more quality content around the keywords you’re targeting. You can also see how many search queries and click-throughs each of the keywords is receiving. If you’re not seeing the rankings and CTR you were hoping for, this tool provides excellent tips to help you improve — just don’t expect them to reveal all their secrets.

Another great feature of Google Webmaster Tools is its breakdown of errors in its Diagnostics section. You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. Malware can get your site blocked, and crawl errors will stop search spiders in their tracks, literally making parts of your website invisible to the search engines. This easy to read list allows publishers to see which links are not working as they should, giving them the opportunity to address the problem. This site, for example, has only one web crawler error found by Google:

Furthermore, Google’s Fetch as Google tool, allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance. The information returned can help you modify the page in question for better optimization, and can even help you isolate problematic code when you believe your site’s been hacked.

2) Screaming Frog SEO Spider

The Screaming Frog SEO Spider is a search marketer’s best friend. Designed specifically for the SEO-minded, this program crawls the websites you specify examining the URLs for common SEO issues in an attempt to make site optimization easier. This program simplifies and expedites an otherwise time consuming process — especially for larger websites — which would otherwise take hours or days to manually evaluate.

The Java program is fairly intuitive with easy to navigate tabs. Additionally, you can export any or all of the data into Excel for further analysis. So say you’re using Optify, SEOmoz, or RavenSEO to monitor your links or rankings for specific keywords — you could simply create a .csv file from your spreadsheet, make a few adjustments for the proper formatting, and upload it to those tools. You’ve just taken a few minutes to compile massive amounts of data that may otherwise have taken hours, or even days!

In the screenshot above, for example, you can see a handful of images that are missing alt text, which means that these images aren’t going to be recognized by Google. That means they’re serving no purpose other than adding aesthetic quality to the page. Adding appropriate ALT tags to each image not only enables visitors to understand what an image is meant to display in the event of a loading issue, but Google can now “see” the image . You can also filter images to see large files (over 100KB) and those with alt tags over 100 characters, which are not recognized as easily by Google.

Screaming Frog can also easily analyze titles throughout your site. The screenshot above shows three headlines which are longer than the suggested length for SEO purposes. If a website is filled with lengthy titles, it is more likely to be ignored by Google and other search engines. This quick snapshot gives a publisher or SEO manager a quick reference as to where changes can easily be made to help optimize the page.

The Screaming Frog SEO Spider LITE version is available free, but with some limitations — you can only scan 500 URLs per website, and you don’t have full access to configuration options and source code features.

3) Check My Links Broken Link Checker

A link building campaign with a broken link is a huge bummer. Check My Links Broken Link Checker can help ensure the accuracy of links — whether external or internal — of a webpage, giving a publisher or editor the opportunity to make corrections before the page is live.

Think about a site like Wikipedia, for example — they must have tons of links! Actually, through a combination of internal and external links , a single Wikipedia post on Kiefer Sutherland has 599 links. Within moments, Check My Links scanned all of the links, finding just five that were broken.

The site highlights all the good links in green, and those which are broken in red, making it easy to spot the ones that don’t work or are no longer active. Check My Links also takes it one step further with a quick keystroke so you can see the broken URL, making it easier to recognize the error. Being able to see the erroneous URL makes it easier to replace it with an active link.

Check My Links Broken Link Checker is not only a great tool to ensure the accuracy of your page, but it’s also free, so even the most budget-conscious startups can take advantage of this tool.

4) SEOmoz PRO Tools

SEOmoz PRO Tools is designed for small and large businesses alike and can help publishers better understand their Google rankings. Be forewarned that it can take up to 7 days to get the full report, though, so this isn’t good for the SEO in a pinch.

With SEOmoz, you can see where each page ranks as well as see how Google crawls your site. The full web crawl report takes a look at a variety of components that are essential in Google search, including the URL, title, and meta descriptions. It also looks at a list of common SEO errors. The Excel report helps you quickly recognize where errors or missing elements are stumping Google.

The crawl diagnostics added to the dashboard help you to visualize exactly which errors are critical. It also tracks all changes that are made, helping you keep track of what needs to be done to help Google find your site. The critical areas can then be broken down into smaller, targeted areas. Each of these warnings can easily be fixed to help Google find the URLs.

Additionally, you’re able to link up to three competitors in order to see how they compare in their optimization efforts. The side by side comparison gives great insight into your strengths and weaknesses, as well as your competitors’. It’s like snagging a rival team’s playbook, giving you inside information on where opportunities lie!

SEOmoz PRO Tools offers a free 30-day trial, but subscription fees are $99 a month afterwards. SEOmoz also provides its subscribers with a vast array of resources including access to webinars, videos, and guides.

5) HubSpot’s Page Grader

A paid tool that comes with a HubSpot marketing software subscription, the Pages tool helps you, well, measure how effective the pages on your website are. The tool both evaluates the SEO performance of each page on your website, and provides actionable advice to improve underperforming pages. On this page, for example, we would know that our meta description needs to be fixed so the correct information is being pulled into the SERPs, but the rest of our meta data is a-okay.

Along with evaluating on-page optimization, the Pages tool tells helps you track inbound links and keywords — you can see not only what keywords each individual page is ranking for in Google, but also what other external or internal pages link to that page. This helps paint a more robust picture of how well your off-page SEO is faring, and how your link campaigns contribute to an individual page’s ranking in the SERPs.

The Pages tool even goes one step further, letting you drill down into each individual link on a page so you can learn which ones are helping your SEO and overall marketing strategy the most. For example, this tool not only gives you an overall link grade, but even tells you which links are sending traffic your way — because inbound links are important for both SEO and lead generation !

6) HubSpot’s Marketing Grader

If you’re wondering if your website and social media efforts are making the grade, HubSpot’s Marketing Grader is an excellent free tool. As its name implies, this tool gives your website and up to two of your competitors a grade based upon how Google views the site. It allows you to differentiate between B2B and B2C, and take a look at your social media activity, as well. It’s a pretty cool tool that also offers tips on how to improve your score — and thus, your website and marketing.

In addition to looking at how you are using analytics to measure your marketing success , Marketing Grader gives you a grade based upon 2 key areas of the sales funnel:

The Top of the Funnel (TOFU): The top of the sales funnel examines the efforts made to bring visitors to the website. It looks at content creation, optimization, and promotion skills.

The Middle of the Funnel (MOFU): The middle of the sales funnel takes a look at how well your conversion tactics are working. It looks at landing pages, conversion forms, email marketing, and social media.

You can see here that these two competing websites are nearly identical, except in one very important aspect: One is failing to bring visitors to its site. Neither is overly adept at converting visitors, and both are doing a fair job at measuring their success (or lack thereof).

One of the best features of Grader is its top tips to help increase scores. It’s like getting a math tutor to help with your calculus homework. Not only does it provide you with easy (sometimes no-brainer) ways to increase traffic, but it also offers credible evidence as to why it’s important to do so.

With Google’s increasing focus on building keywords into robust, quality content, it’s important to understand where how your page content is performing. As you can see based on the results Marketing Grader returns, this website needs to ramp up its content to improve SEO. Likewise, it needs to be savvier when it comes to adding alt tags to images to help Google recognize what the image is about.

Another epic fail can be seen below, as this website doesn’t include unique page descriptions. Although Google doesn’t recognize page descriptions as part of its search algorithms, they are important in helping drive traffic. The content placed in the page descriptions is what Google uses to populate the brief summaries you see under URLs on SERPs. If you don’t provide page descriptions, it defaults to the first few sentences of the page content — which can be either good or bad depending on your page design. Google reads HTML code from the top down, so if you’re using a column-based layout, for instance, content appearing in a sidebar may come before the main content area, leaving you with a random list of words as your page description in the SERPs. Yikes.

Marketing Grader uses its own algorithm to rank sites, and this one only got 3 out of 10 — an indication that it needs to work much harder to get Google to recognize it, drive traffic, and ultimately increase conversions. Luckily, this tool not only identifies your site’s problems, but gives you tips on how to improve it. HubSpot’s Marketing Grader app is also free and ridiculously easy to use, whether you’re an SEO newbie or veteran.

While you’ll never get a look behind the Google curtain to learn everything they know (or don’t know) about your site, by leveraging SEO best practices and getting the most out of tools like those listed here, you can greatly increase the chances that your website will show up in response to the right search queries.
Source: HubSpot

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